The ad features the 17 year-old Dakota Fanning resplendent in a short dress from Jacob's latest collection, 'cradling' (for lack of a more descriptive word) the perfume bottle in between her young legs.
The original banned advert.
Whilst this is hardly the first time Monsieur Jacobs has sought to provoke with his advertising campaigns (who could forget his memorable BANG campaign featuring the designer with only a perfum bottle between himself and his modesty?) the advert was deemed inappropriate due to the relatively youthful looks of Miss Fanning.
I find it hard to believe that either she or the campaigns' original creators had paaedophilia in mind when starting to shoot the campaign; however the watchdog clarifies it's issue with the release in this official statement:
“length of her dress, her leg and the position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”