Set inside the crazy house of mad designer Donatella, the clip featured Lion Girls strutting in their cage, a conveyor belt of golden beauties designed to take a playful swipe at the idea of mass production of garments... and most importantly, it did a great job of showcasing the beautiful line of clothing which is now on offer in les magasins H&M around the globe.
These earrings are probably the part of the collection I'd be most likely to search out...for financial reasons as well as their beauty :)
Pumped with internet-based hype, I descended on the H&M in Forum Les Halles to see what was on offer. Cue numerous changing room flirtations with some luscious picks from the new collection...!!!
This bomber was made of a velour-like material and was printed with the classic house of Versace Greek print. It's certainly a statement piece and is cut in a fitted, cropped style. You can play safe with it in black, or go a little more extrovert like the model here in clashing it with other bold prints. I loved it but not my favourite piece. Retail price £129.99.
My "favourite" piece was in fact probably this. A fierce, well cut, interesting little party dress, resplendent with fringe details and a heart print that paid homage to ex-creative director and Versace founder, Monsieur Gianni Versace.
It was a pleasure to wear, really flattering and with a great feeling against the skin. At £149.99 it will remain on my wishlist for now but who knows what the future holds for us both? Surprises could arrive ;)
The third item I swiped to flirt with was the classic, much lauded silver chainmail dress. Whilst it looks very seductive on the hanger, you really do need a belt to suck in the seductive silver curves which appear so nicely in the ad campaign. At £299, the dress is not a far cry from the prices commanded by Versus, Versace's highly successful diffusion line with Christopher Kane.
Overall, I'd recommend you go check out this collection with yout own eyes- there are plenty of piece here that could add some crazy, sexy Italian flair to your wardrobe. Merci, Donatella...