Tuesday, 30 August 2011

Harrods presents... Tom Ford

Tom Ford has always been an expert in creating the ultimately covetable, rich, lustrous and feminine garments that make appreciators of style everywhere go 'Ooooh' and sigh with longing.

So naturally since striking out on his own in the arena of Womenswear, Ford has not disappointed. Now the experience of one of his brilliant pieces can be yours... if you go exclusively to Harrods, where it has been announced that Ford's womenswear collection will be exclusively stocked in time for A/W 11. Chief amongst it's pieces is this red velvet cocktail dress which sets a standard for the mood of his collection.

Ford's A/W 11 catwalk show.

The event caused a storm for many reasons. Ford set a precedent for the seriousness of his offerings through through the usage of megawatt celebrities such as Beyonce, alongside seasoned and classic supermodels like Stella Tennant and Karen Elson. The comparative maturity of some of these models also gives us a clue to the kind of women Ford perhaps envisions wearing his creations- those of an ultimate confidence and femininity that comes more with experience than youth. 

A second element that Ford has added to heighten the exclusivity and hysteria surrounding the event is Ford's issuing of tickets on a strictly private basis. This is a system that he intends to maintain for the forseeable future, and through limiting press access the designer can ensure that interest in his offerings remains sky-high.

Model Karen Elson shows us how to wear this opulent blue fringed dress.

Candice Swanepoel has been chosen to front Ford's AW/11 Campaign. The refreshing usage of a girl with curves as opposed to a pin-thin andogynous figure reflects the inherent femininity of Ford's designs, as well as perhaps indicating his ideal client.

Now, as Autumn's London Fashion Week approaches, Ford is once again poised to unwrap a  womenswear interpretation for S/S 12 which will no doubt be as delightful and exotic as his last. Exclusivity for the event is still very high. It is easy to see how this man has gained the devotion and fervour of the fashion pack; always teasing, Ford constantly offers us glimpses of just what we want. He is perhaps one of fashion's most successful and pleasurable stripteases.   

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