... Rookie Magazine, the first formally staffed creative enterprise from Tavi Gevinson, the 15 year-old sensation who started Style Rookie, has gone live.
Wildly hyped as the first internet-media based formality by the teen idol- (the fash pack's words, not mine), the website stays true to the appreciatedly young target market, turning away from some of the more eternal high fashion concerns that the young blogger previously occupied herself with.
Sections like 'After School Special', 'Dinner Time' and 'Sweet Dreams' reflect the desired audience of the infant website. But let's face it, anyone with an interest in fashion is gonna check out this website.
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