House of Holland have taken their first foray into the glamourous world of pre-collection this season.The bright and punchy range of citrusy clothes call out to the viewer in a style reminiscent of Moschino's tongue-in-cheek attitude... Holland manages to keep this collection firmly in his own distinctive style, however, by plucking some of the favoured signatures of the London It set, such as bones and Peter Pan collars and placing them in clear view for us to appreciate :) All this is presented in a refreshingly photographed style which throws a similar attitude to some of the Benneton ads of the nineties. This is a great step up for the designer, who continues to create young, fresh, desirable and wearable pieces for those feeling the current fashion pulse.
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